"PERSONAL BRANDING IMPORTANCE FOR CAREER"

PERSONAL BRANDING FOR YOUR CAREER

As an employee, I have met and questioned hundreds of contenders who have yet to learn who they are.

Without a personal brand, contenders struggle to respond to the question: "Tell me about yourself—who are you?" They have no picture of who they are, their soundness, and how they can add importance to the company. They submit their CV believing it is the key to their professional success. In some manners, your CV yet has its use. Nevertheless, in today's today's job market, you require more than a CV to stand out.

According to Celinne Da Costa:

"Personal brand is basically your golden access to networking with respectable people, obtaining hired for a pursuit job, or creating a persuasive business." She considers that "a strong personal brand permits you to stand out in an oversaturated marketplace by revealing expected audiences to your image, skillset, and personality in a form that is strategically aligned with your career objectives."

A personal brand unlocks your world to many more career possibilities you would never have been disclosed to with just your CV.

TABLE OF CONTENTS

• What Your Personal Brand Is?
• Personal Brand Is Crucial for Your Career Success.
• 5 Essential Steps for Building Your Personal Brand.
• Stories of Others. 

What Your Personal Brand Is?

"Personal branding is the way you uniquely promote your individuality.." —Bernard Kelvin Clive.

Today, the job market is highly competitive and challenging. Holding an excellent CV will let you go so far because everyone keeps one, but no one else owns your specific personal brand! Your personal brand differentiates you from everyone else, which is what people acknowledge—you.

Your personal brand is your impact on the earth. It is how someone you interact with and the world witness you. It is your legacy—it is more crucial than a business brand because your personal brand stays eternal.

I have coached individuals with very prosperous careers, and they reach out to me because they have unexpectedly found that they need to bring the opportunities or have the discussions that would bring them to their next position. They are holding what I call a " career breakdown," all because they don't have a personal brand.

A personal brand enables you to recognize your distinctions and individuality. It permits you to set yourself in a way that pushes you to stand out from the mass, specifically among other likely job applicants.

Please don't get me wrong; having a great CV and LinkedIn profile is essential. Yet, there are a few actions that you have to take to bear a CV and LinkedIn profile that is aligned with who you are, the value you present to the need, and the personal promise that you furnish results.

Building your personal brand is everywhere, strategically, creatively, and professionally explaining what makes you, you. Understanding who you are and the value you obtain to the table allows you to be more knowledgeable, elegant, and adjustable to the changing dynamic world of employment. This is how you can bypass having a series of professional breakdowns.

Personal Brand Is Crucial for Your Career Success

In her writing, Why Personal Branding Is More Significant Than Ever, Caroline Castrillon summarizes why a personal brand is vital for career success.

According to Castrillon,

"One cause is that it is more widespread for recruiters to use social media during the interview procedure. know that in a 2018 survey conducted by CareerBuilder, it was found that a whopping 70% of employers utilize social media to evaluate job candidates during the hiring process, and 43% use social media to correspond with existing employees."

The initial thing I do as an interviewer when I want to review a candidate or coach a customer is to glance them up on LinkedIn or other social media, such as Facebook, Twitter, and Instagram. Your digital footmark is the window that emphasizes to the world who you are. When you have no authority over how you want to be noticed, you are causing a big misstep because you are vamoosing it up to somebody else to judge yourself.

According to Amazon's founder, Jeff Bezos, "Your brand is what somebody says regarding you when you are not in the room."

In her book, Becoming, Michelle Obama describes the significance of having a personal brand and her expedition to representing her brand. She penned that:

"if you don't get out there and express yourself, you'll be quickly and mistakenly defined by others."

When you maintain a personal brand, you are in command. You know precisely what people will say around you when you exit the room.

The enchantment of a personal brand gives you authority over how you want to be noticed. Your enthusiasm and self-belief allow you to leverage opportunities and make scholarly decisions about your trade and future. You no longer encounter the frustrations of a career breakdown, being at crossings, and not understanding what to do with your career or life. With a personal brand, you have principles, clearness, and a strategy for future success.

Building your personal brand carries time to ensue. It brings a lot of commitment and self-reflection. You will be anticipated to step further from your comfort zone not once but numerous times.

The great news is that the better you spend outside your comfort zone, the better you will like standing there. Being beyond your comfort zone is where you can experiment with the viability of and fine-tune your brand.

5 Essential Steps for Building Your Personal Brand

These 5 Essential steps will help you build a personal brand that will provide the desired results in your career and life.

ESTABLISH PERSONAL GOALS 

What are the objectives for you in the next five years? What will your prospective self accomplish in the following 5 to 10 years? What is essential to you? You are on the correct track if you can respond to these queries. If not, then you have to begin considering them.

CRAFTING YOUR UNIQUE VALUE PROPOSITION

Make your unique value proposition by questioning yourself these four inquiries:

• What are your character attributes? What advantage do you present to people?
• Who are you, and why does someone appreciate functioning with you?
• What do you do, and what does somebody like you do for them? How do you solve their problems?
• What drives you to separate from others like you?

The responses to these queries will give you the knowledge you need to make your professional story, which is the crucial step to building your personal brand.

SHARE YOUR PROFESSIONAL STORY

Understanding who you are, what you desire, and the unique value you present is essential in creating your professional story. People recognize stories. Your personal story contains your value proposition and informs people about you and what drives you unique. This is what someone will remember about you.

FIND OUT WHICH PLATFORMS WILL BOOST YOUR PERSONAL BRAND

Determine which social media and online platforms represent your brand soundest and authorize you to share your thought. In a professional capacity, carrying a LinkedIn profile and a CV that mirrors your brand is crucial to your positioning concerning role opportunities. People will connect with you because they will like your story.

GAIN RECOGNITION FOR SHARING YOUR KNOWLEDGE AND EXPERTISE

An excellent way to encourage yourself is by transferring knowledge and supporting others. This is where you verify you know your belongings and gain direction for doing so. You can do this via social media, documenting, commenting, videos, joining proficient groups, networking, etc. Find your style and individuality and use it to draw clients, the opportunities, or the jobs you expect.

The significance of having a personal brand is going to endure. It is the only way to stand out and be unique in a complex, transforming the professional world. Someone will do it for you if you still need to get a personal brand. If you let this occur, you have no command, and you may not like the story they create.

Standing out from others carries time and investment. Most individuals need help to transform, and this is where committing to a personal brand coach is a viable option.

As a personal brand coach, my passion is functioning with my clients to create their brands. I love that we can work jointly to create a unique story that describes precisely what people will say when you leave the room.

Stories of Others 

Hearing other people's stories is an excellent way to learn. 

Take time to hear these speakers convey their personal branding stories and opinions. You can acquire helpful insights on how to embark on a journey of self-expression and taking charge of your professional and personal life.

Your personal brand is undoubtedly your secret weapon for achieving career success. As Michelle Obama said,

"Your story is what you have and will forever have. It is something to own."

So, Take control of your narrative and embark on a journey to establish your unique personal brand that truly represents who you are. Highlights your uniqueness and the value you offer the world.